Matin Moazzami Ashtiani
Performance Marketing Manager
Data-driven performance marketing leader with 8.5+ years scaling user acquisition,
retention, and revenue growth through marketing automation, analytics, and multi-channel campaigns.
Professional Summary
Performance Marketing Manager with 8.5 years driving measurable growth for leading tech companies.
Expert in marketing automation (WebEngage, n8n), Google Ads optimization, SEO/ASO, and behavioral analytics.
Proven track record: increased user engagement 35%, reduced CAC 40%, achieved 320% ROI on paid campaigns.
Skilled in customer journey optimization, A/B testing, and data-driven decision making across web and mobile platforms.
Core Competencies
Performance Marketing
Google Ads (Search, Display, Video)
Expert
PPC Campaign Optimization
Expert
ROI & Budget Management
Expert
Conversion Rate Optimization
Expert
Marketing Automation
WebEngage Platform
Expert
Customer Journey Mapping
Expert
Email & SMS Campaigns
Expert
User Segmentation
Expert
Analytics & Data
Google Analytics 4
Expert
Google Tag Manager
Expert
Looker Studio
Expert
Behavioral Analysis
Expert
SEO & ASO
Technical SEO
Expert
App Store Optimization
Expert
Keyword Strategy
Expert
Content Strategy
Expert
Multi-Channel
Social Media Ads (Meta)
Expert
Push Notifications
Expert
App Install Campaigns
Expert
Landing Page Optimization
Expert
Technical
WordPress Development
Expert
HTML/CSS/JS
Advanced
PHP & MySQL
Advanced
n8n Automation
Expert
Professional Experience
- Leading marketing operations for Iran's largest video streaming platform (5M+ users)
- Managing $2M+ annual marketing budget across all channels
- Achieved 40% MAU growth through targeted multi-channel campaigns
- Designed marketing automation campaigns (WebEngage) increasing user engagement 35%
- Optimized Google Ads achieving 320% ROI and reducing CAC by 40%
- Managed app install campaigns across platforms delivering 2M+ downloads
- Implemented ASO strategy increasing organic installs 60%
- Built segmentation strategy improving email open rates to 42%, CTR to 18%
- Led SEO strategy increasing organic traffic 150% in 6 months
- Achieved #1 Google rankings for 20+ high-volume keywords
- Managed content team producing 50+ optimized articles monthly
- Managed 10+ Google Ads accounts with $10K+ monthly budget
- Optimized landing pages increasing conversion rates 25%
- Delivered 100M+ impressions across display and banner campaigns
- Built and maintained 25+ WordPress websites for diverse clients
- Reduced average site load time 60% through technical optimization
- Created 200+ SEO-optimized articles driving organic growth
- Founded gaming e-commerce platform, scaled to $100K+ annual revenue
- Executed PPC campaigns achieving 250% ROI on Yektanet platform
- Built brand from zero to 5,000+ orders through SEO and content marketing
Education & Certifications
🎓Associate Degree in Electrical Engineering
Islamic Revolution Technical University
2016 - 2020 • GPA: 3.4/4.0
🏆Google Ads Certifications
Google
Search & Video • 2023
🏆Advanced SEO Course
Websima Academy
77 hours • 2022
Technical Stack
Analytics & Tracking
Google Analytics 4
Google Tag Manager
Looker Studio
Ahrefs
Semrush
Microsoft Clarity
Hotjar
Marketing Automation
WebEngage
n8n
Google Ads
Meta Ads Manager
Adtrace
Development
WordPress
HTML5/CSS3
JavaScript
PHP
MySQL
Design & Tools
Figma
Adobe Photoshop
Microsoft Office Suite
Portfolio & Projects
zeeen.irFull-stack website design and development
dgdaroo.comComplete design, development, and digital marketing
15+ Additional Projects
Corporate and e-commerce websites (2020-2024)